Shopping Cart




You can find a in detail explanation of what cookies are from the Wikipedia here.
A more simple definition is that cookies are text files, saved by your browser, that perform a range of functions for you, 'the user' and us, 'the site', from remembering what's in a user's basket, what currency they like through to telling us how many people visited in a day, and what was purchased. They also help you share content - for example, if you are logged into Facebook, a cookie means that when you come to our site and 'like' something, you don't have to log into Facebook again.


Here at EFFRA, we take privacy very seriously. Like nearly all websites, we have a number of 'cookies' that perform various functions. None of these cookies invade your privacy, or share any personal information about you. Our cookie list looks like this;
Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
Our 'analytics' cookies from Google Analytics called _utma, _utmb, _utmc, & _utmz datr x-src fr lu locale
. These are industry standard cookies which allow us to see how people are using the site. It can help us understand how you interact with EFFRA and we use this data to improve the site, spot slow pages, make sure that you can order and pay successfully etc.
This data is anonymous, only accessible securely to us through the 'Google Analytics' dashboard.

This website uses Google Analytics to help analyze how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for Effra. We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
Our 'analytics' cookies from Facebook product by Flexify datr, x-src, fr, lu, locale
shopify Order Printer cookie
shopify Theme tool cookie
Shopify App BOLD 


Nothing has changes on our end and we will always respect your privacy. A new law requires that we need to make it very clear how we use cookies and which cookies they are. Hopefully we have done that.


That is possible and relatively simple. Your browser and or phone is where your cookie information is stored. Each browser has a different method for you to delete cookies or edit privacy settings. The following resource offers a simple set of steps for you to remove cookies from each browser and phone. You can also remove cookies on our phone as well. Opting out of these cookies will often result in a slower or less pleasant browsing experience.
If you have more questions, please contact our Privacy Compliance Officer at