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EFFRA London x un-cluttered

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EFFRA X un-cluttered | Introducing our latest collaboration with Eindhoven duo Chloe & Jordi. Having worked with the pair back in 2015 we wanted to create a new series which focused on exploring the founding principals of companionship and interconnectivity that are fundamental to our label. As a designer I have always been interested in exploring the sentimental values visible in jewellery design throughout the ages. We’ve made it our mission to provide our customers with pieces that have the power to evoke notions of nostalgia and kinship whilst maintaining a clean contemporary design aesthetic.

Our complimentary styles are what brought un-cluttered and EFFRA together for the first time last year. Chloe’s immaculate styling both in clothing and setting are what attracts us to her and we look forward to continuing to explore our combined creative pathways together. Watch this space.

 Will Floyd Maclean (Creative Director & Designer)


Photographer: Elvira Porcedda / @elviraporcedda /

Models: Jordi Bombeeck / @bienphilty & Chloë Alyshea / @chloealyshea /