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EFFRA London X Laura Jackson Laura is a fashion aficionado through building up invaluable experience while working at London Fashion Week and in fashion PR in her late teens. With this knowledge she landed the role of resident Clothes Show Style Scout, scouring the catwalks of the UK to hunt out the nation’s most stylish. Laura has also hosted the...
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EFFRA X un-cluttered | Introducing our latest collaboration with Eindhoven duo Chloe & Jordi. Having worked with the pair back in 2015 we wanted to create a new series which focused on exploring the founding principals of companionship and interconnectivity that are fundamental to our label. As a designer I have always been interested in exploring the sentimental values...
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EFFRA London X Rina Sawayama from Effra London on Vimeo. Introducing singer, musician and Anti Agency Model Rina Sawayama. Rina was born in Japan and raised in London from the age of four. She graduated from Cambridge with a degree in Politics in 2012. Realising her passion for music and the arts she became lead singer in the band Lazy...
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We’re very pleased to announce that second in line to feature in our new LOOKBOOK series is London based model and musician, Rafferty Law. Rafferty made his modelling debut over a year ago for DKNY and continues to work with a variety fashion houses on global campaigns. Aside from modelling he also plays guitar and sings alongside Marley Mackay making...
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Its a pleasure to be able to officially announce the launch of our new LOOKBOOK and Blog. We're fortunate to have worked with an amazing group of artists, contributors and creatives to bring them to you. Each fortnight we'll feature new stills and a video Q&A with each artist so you can discover the inspiration and drive behind their chosen...