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PRIVACY POLICY

EFFRA Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.effralondon.com (the “Site”).

This privacy notice aims to give you information on how EFFRA collects and processes your personal data through your use of our website. Your use of our online store, your participation with EFFRA and or any data you may provide when you sign up to our newsletter, purchase our products and services and or take part in a competition.

We’ve thus chosen to provide a privacy policy in a short, clear and non-legal language. Commonly, collectable information on the web is divided between PII (Personally Identifiable Information) and Non-PII (Non-Personally Identifiable Information).

Effra user information entered is kept on Shopify's secured browser and visible to authorized personnel only. We do not collect any payment details, including credit card numbers. These are all processed by PayPal and Shopify Stripe, all secure and well-known Payment Gateway Providers. The entire checkout process, as well as the user account area, is encrypted using the latest updated standards of  PayPal, and Shopify Stripe.

The following information is provided by Effra to enable our online visitors to be fully informed of our Privacy Policies. By visiting www.effralondon.com, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions. This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link.

WHAT INFORMATION IS COLLECTED & HOW IS IT USED?

Effra collects personal information in several ways when you place an order, register for a service offered by Effra or contact our customer service team. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit card billing address(es) so that we can process and fulfil your order. We will ask for your telephone number to be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order. Additionally, we may also require further information as a result of authentication or identity checks. Your personal information may be shared with other trading divisions within the company. Where there is a legal obligation to do so, we may disclose your information to any external relevant regulatory body. We may also use your personal information to send you marketing updates but only ever in accordance with your preferences

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We may also collect information regarding customer traffic patterns and site usage. This information does not, however, contain anything that can personally identify you; it is used to analyse and improve the Website and to provide our customers with a fulfilling Internet experience. Please see our cookie policy below for more information about our use of cookies.

We collect Device Information using the following technologies:

  - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

     - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

   - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the order information that we collect generally to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular,www.effralondon.com), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Shopify Order Printer

Shopify Theme tool

Our 'analytics' cookies from Google Analytics called *_utma*, *_utmb*, *_utmc*, & *_utmz*. These are industry standard cookies which allow us to see how people are using the site. It can help us understand how you interact with EFFRA and we use this data to improve the site, spot slow pages, make sure that you can order and pay successfully etc.This data is anonymous, only accessible securely to us through the 'Google Analytics' dashboard.

This website uses Google Analytics to help analyze how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for Effra. We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.

Our 'analytics' cookies from Facebook product by Flexify datr, x-src, fr, lu, locale

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to otherwise protect our rights.

Our 'analytics' cookies from Google Analytics called *_utma*, *_utmb*, *_utmc*, & *_utmz*_gat

_ga. These are industry standard cookies which allow us to see how people are using the site. It can help us understand how you interact with EFFRA and we use this data to improve the site, spot slow pages, make sure that you can order and pay successfully etc.

Our 'analytics' cookies from Facebook product by Flexify datr, x-src, fr, lu, _gat

_ga locale

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 You can opt out of targeted advertising by:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Shopify: www.shopify.com

 Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

Request access to your personal data.

Request correction of your personal data.

Request erasure of your personal data.

Object to a processing of your personal data.

Request restriction of processing your personal data.

Right to opt-out of automated profiling of your personal data. 

Request transfer of your personal data. Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at privacy@effralondon.com.

 

AGE OF CONSENT


By using this site, you represent that you are at least 18 or over in the United States or of the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

NEWSLETTER SUBSCRIPTION

By completing the sign up form you are agreeing to be included in our Shopify and Mailchimp for Shopify database. You will from time to time receive information regarding events, private sales, new collections and other updates. If you wish to unsubscribe or opt-out of the newsletter, you can do so at any time by clicking on the unsybscibe link provided on each of our emails, and/or by contacting our customer service team. Service-related messages (such as order status information, payments, etc) is considered an essential part of the service and will be sent when your email is privided and purchase is made.

WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

CONSENT

How do you get my consent?


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in and you change your mind and want to opt-out, you may withdraw your consent by contacting us at privacy@effralondon.com for the continued collection, use or disclosure of your information, at anytime. 

DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

PAYMENT

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement at https://www.shopify.com/legal/privacy

We also use Paypal for payment. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement at https://www.paypal.com/us/webapps/mpp/ua/privacy-full

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United Kingdom, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at privacy@effralondon.com or by mail at Effra Industries Ltd.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@effralondon.com or by mail using the details provided below:

ATTN: EFFRA PRIVACY OFFICER Privacy@effraLondon.com